THE MUSIC RECORDING INDUSTRY IS IN THE TOILET—SO LET’S START A RECORD LABEL
A new and truly independent record label, Gun Horse Records (GHR), has been launched in the San Francisco Bay Area.
The Mission: Make music. Record. Pay the rent. Sleep. Start over.
The music industry could be considered to be in the worst decline as an industry, but what isn’t declining? The artists and their art. We’ve recognized this shift in the music industry, and believe that the independent artist can make it without big-label subjective ideas, over-processed logistics and red tape. GHR caters to the independent artist, and rewards the independent fan.
The music biz is now all about the artist being that “troubadour”. Artists should just simply play out, and their fan base will grow. GHR enables this process and provides fans a truly high-end experience. In contrast, many major labels try to deconstruct ways to throw money at their packaged products. It just isn’t working. The music is either good or it’s not.
All of our marketing and public relations is done in-house, without big physical distribution. We are nimble, and we utilize all of the powerful online tools available to provide a great experience for fans.
“I’m already way over budget so I fired my PR dept, Publicist, Advertising, Producer, Project Manager, Copyrighter, and sales team. I’m doing it all.”
So, a new label is launched. Stay tuned for more, and cheers to a great 2012!